Title: CRM Manager
Location: Shanghai
Reports to China Marketing & Communication Associate Director
TEAM MEMBER: CRM Supervis
INTERFACES: Commercial team, Marketing peers Global CRM team, RIC Digital team, RIC IT team
MAJRESPONSIBILITIES:
1. Database management: ensure existing CRM database is well maintained
2. Reporting: support China, Regional Global teams in terms of CRM VIP reporting needs, including standard monthly KPI reporting
3. Work with the Retail team to ensure that boutiques have appropriate CRM database management capabilities, including databased build up maintenance.
4. Support Retail team fbrdriven activations/Essential Moment VIP recruitment hospitality management, etc.
5. Coordinate with Wholesale team to support the transfer of Retail CRM capability as appropriate
6. Provide data mining, intelligence segmentation insights, including working with 3rd party agencies as appropriate. Work closely with Marketing peers to ensure that customer insights segmentation are incorporated marketing campaign planning. Assist in the measurement of Maison campaigns by interfacing with the 3rd party data analytics agency
7. GWP other VIP yearly reward: plan the development & utilization of GWP other rewards fmulti usages.
8. Work with Retail team to ensure that CRM data collection storage meets Richemont Group compliance standards
9. Liaison with Richemont Group other Maisons to identify new opportunities in optimizing data collection, database integration (e.g., with social data, customer service, eCommerce) support to enhance precise marketing.
QUALIFICATIONS:
? University degree
? At least 10 years’ experience in specific knowledge area
? Luxury market experience is preferred but not an absolute requirement
? Business-savvy with a track record of identifying growth opportunities through data insights, retention strategies, revenue uplift.
? Skilled in designing integrated acquisition strategies that align social media campaigns with CRM nurturing workflows, enhancing lead-to-customer conversion rates.
? Mix of analytical, client management service mindset
? High emotional EQ in working with multiple internal external stakeholders
? Excellent communication skills
? Good commofal written English in a professional setting
? Personable able to communicate the Maison spirit to internal external parties, including VIPs