工作職責(zé):
1.市場(chǎng)與競(jìng)爭(zhēng)洞察：深入調(diào)研目標(biāo)區(qū)域的實(shí)驗(yàn)室儀器與耗材市場(chǎng)，分析客戶需求與競(jìng)爭(zhēng)格局，為產(chǎn)品定位與銷(xiāo)售策略提供關(guān)鍵決策依據(jù)。
2.渠道開(kāi)拓與客戶運(yùn)營(yíng)：通過(guò)參加國(guó)際行業(yè)展會(huì)、發(fā)展并管理海外代理商網(wǎng)絡(luò)，線上線下結(jié)合，實(shí)現(xiàn)產(chǎn)品在本地市場(chǎng)的深度滲透與業(yè)務(wù)突破。
3.銷(xiāo)售策略與執(zhí)行：結(jié)合品牌與供應(yīng)鏈優(yōu)勢(shì)，為不同區(qū)域量身定制銷(xiāo)售方案，并推動(dòng)其高效落地，直接提升客戶轉(zhuǎn)化率與訂單增長(zhǎng)。
4.線上品牌與引流：主導(dǎo)海外線上品牌推廣，包括官網(wǎng)本地化、Google廣告投放、垂直媒體合作等，持續(xù)優(yōu)化策略以提升品牌知名度與高質(zhì)量詢盤(pán)量。
5.資源協(xié)同與關(guān)系管理：作為連接內(nèi)外的樞紐，維護(hù)穩(wěn)固的代理商關(guān)系，并高效協(xié)同國(guó)內(nèi)產(chǎn)品與支持團(tuán)隊(duì)，確保對(duì)客戶需求的快速響應(yīng)與業(yè)務(wù)順暢推進(jìn)。
6.長(zhǎng)期工作地點(diǎn)為上海，需根據(jù)業(yè)務(wù)需求前往全球各地出差。
1.Market & Competitive Intelligence: Conduct in-depth research on the laboratory instruments consumables market in target regions. Analyze customer needs the competitive landscape to provide critical insights fproduct positioning sales strategy formulation.
2.Channel Development & Customer Operations: Drive local market penetration by participating in premier international industry exhibitions developing/managing a network of overseas distributors. Leverage integrated online offline channels to achieve business breakthroughs.
3.Sales Strategy & Execution: Design implement customized regional sales plans by leveraging our brsupply chain strengths. Directly enhance customer conversion rates secureder growth through effective execution.
4.Online Branding & Lead Generation: Spearhead overseas online brpromotion, including website localization, Google Ads campaigns, partnerships with vertical industry websites. Continuously optimize strategies to increase brawareness generate high-quality leads.
5.Resource Coordination & Relationship Management: Act as a pivotal hub connecting internal external stakeholders. Maintain strong relationships with regional distributors foster seamless collaboration with domestic product support teams to ensure prompt customer response smooth business operations.
6.Base Location & Travel: This role is based in Shanghai requires global travel to various countries as dictated by business needs.
任職資格:
1.本科及以上學(xué)歷，理工科專(zhuān)業(yè)，有海外留學(xué)背景優(yōu)先。
2.有海外市場(chǎng)開(kāi)拓 / 國(guó)際業(yè)務(wù)經(jīng)驗(yàn)，或?qū)嶒?yàn)室儀器、生物醫(yī)藥相關(guān)行業(yè)經(jīng)驗(yàn)者優(yōu)先，接受優(yōu)秀應(yīng)屆生。
3.邏輯思維強(qiáng)，能敏銳洞察市場(chǎng)趨勢(shì)；外向樂(lè)觀，溝通能力佳，具備開(kāi)放與創(chuàng)業(yè)心態(tài)。
4.英語(yǔ)可作為工作語(yǔ)言（必須），掌握其他小語(yǔ)種者優(yōu)先。
1.Bachelors degree above, majin science engineering; overseas study background is preferred.
2.Experience in overseas market development/international business, experience in related industries such as laboratory instruments biomedicine is preferred; outstanding fresh graduates are also welcome.
3.Strong logical thinking ability keen insight market trends; outgoing optimistic, with excellent communication skills, as well as an open mindset entrepreneurial spirit.
4.Proficiency in English as a working language (mandatory); proficiency in other minlanguages is preferred.